1. All topics
  2. Business
  3. Marketing
  4. Advertising and Promotion
Marketing Foundations Preview

Marketing Foundations

With Marta Dapena-Baron Liked by 2,783 users
Duration: 1h 15m Skill level: Beginner Released: 12/16/2022

Start my 1-month free trial Buy for my team

Course details

Ever wondered what it takes to think like a marketer? You need to think analytically across multiple disciplines and tell a compelling story that engages customers with your brand as well as the internal audience in your organization. In this course, marketing expert, author, and professor Marta Dapena-Baron shares insights into the core concepts and fundamental skills that every new marketer needs to learn on day one.

This course teaches you to use a valuable framework for analyzing the commercial activities of any organization that has brands and customers. Explore the basic building blocks of a marketing campaign, including brands, business category, customers, value proposition, and the elements you need to create an effective customer-brand experience. By the end of this course, you’ll be prepared to wield your new skills as a marketer and develop a strategic plan that tells a compelling story.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.6 out of 5

3,060 ratings
  • 5 star
    Current value: 2,279 74%
  • 4 star
    Current value: 541 18%
  • 3 star
    Current value: 181 6%
  • 2 star
    Current value: 42 1%
  • 1 star
    Current value: 17 <1%

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.

Download on the App Store Get it on Google Play