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Running a Design Business: Creative Briefs Preview

Running a Design Business: Creative Briefs

With Terry Lee Stone Liked by 440 users
Duration: 1h 13m Skill level: Beginner Released: 9/12/2013

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Course details

Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

Learner reviews

4.8 out of 5

173 ratings
  • 5 star
    Current value: 143 83%
  • 4 star
    Current value: 23 13%
  • 3 star
    Current value: 5 3%
  • 2 star
    Current value: 1 <1%
  • 1 star
    Current value: 1 <1%
  • Joycelyn Kelly-Gray Joycelyn Kelly-Gray

    Joycelyn Kelly-Gray

    Broker Integration Advocate

    5/5 August 8, 2024
    I recently completed the LinkedIn Learning course 'Running a Design Business: Creative Briefs' and found it to be highly informative and practical. The course provided actionable insights and expert guidance on creating effective creative briefs, which has already improved my workflow and client collaborations. The video lessons were engaging, concise, and easy to follow, making it simple to apply the concepts to my daily work. I highly recommend this course to designers and creatives looking to enhance their business skills and deliver better results for their clients. 5/5 stars!
    Helpful · Report
  • Kristina Morgan Kristina Morgan

    Kristina Morgan

    Motivated and Creative

    5/5 August 28, 2023
    This is very helpful. Especially for someone like me who has never run their own design business before and is unsure of where to start.
    Helpful · Report
  • Stella Dimitrakopoulou Stella Dimitrakopoulou

    Stella Dimitrakopoulou

    Art Director - illustrator

    5/5 April 8, 2023
    To the point. Giving you advice on how to balance your creativity vs business goals.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Learn on the go Access on tablet and phone

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