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Pricing Strategy: Value-Based Pricing Preview

Pricing Strategy: Value-Based Pricing

With Stefan Michel Liked by 3,818 users
Duration: 47m Skill level: Advanced Released: 8/28/2019

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Course details

Are you charging the price you deserve? You might be able to increase revenue through value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost. In this course, IMD professor Stefan Michel lays out the differences between cost-based and value-based pricing, while detailing the key capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology. Along the way, explore the benefits of customer segmentation and the concept of pricing as pain management, as well as how to apply psychological principles to affect how customers perceive prices.

Skills you’ll gain

Meet the instructor

Learner reviews

4.8 out of 5

1,578 ratings
  • 5 star
    Current value: 1,252 79%
  • 4 star
    Current value: 282 18%
  • 3 star
    Current value: 32 2%
  • 2 star
    Current value: 7 <1%
  • 1 star
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  • Jessica Church Jessica Church

    Jessica Church

    Director at Johnson & Johnson

    5/5 January 30, 2025
    Great pricing course that will leave you with lots of ideas and questions
    Helpful · Report
  • Graham Hill (Dr G) Graham Hill (Dr G)

    Graham Hill (Dr G)

    30 Years Marketing | 25 Years Customer Experience | 20 Years Decisioning | Opinions my own

    5/5 January 27, 2025
    Professor Michel does a great job of getting across value-based pricing theory and illustrating it with examples from his own experience. Highly recommended.
    Helpful · Report
  • CAN DURMAN CAN DURMAN

    CAN DURMAN

    Engineer at -

    5/5 November 15, 2024
    GOOD
    Helpful · Report

Contents

What’s included

  • Learn on the go Access on tablet and phone

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