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Marketing Foundations: Consumer Behavior Preview

Marketing Foundations: Consumer Behavior

With Drew Boyd Liked by 1,816 users
Duration: 41m Skill level: Beginner Released: 4/9/2020

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Course details

Great marketers know how their customers think and act. They pay extra attention to consumer behavior: the way people buy and use products and services. Understanding consumer behavior can help you crawl inside the mind of a customer and be more effective at marketing, design, packaging, product development, and every other initiative that impacts your buyer. Join marketing professor Drew Boyd for a look at how psychological factors such as motivation, appetite for risk, self-perception, and social status impact buying decisions. Drew also discusses how individual consumers buy products and services as compared to organizations, and explains how to apply your findings to your next marketing campaign.

Skills you’ll gain

Meet the instructor

Learner reviews

4.7 out of 5

936 ratings
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    Current value: 732 78%
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  • Shalom Tagoe Shalom Tagoe

    Shalom Tagoe

    5/5 February 27, 2025
    I found this session very helpful in allowing me to understand marketing foundations. It made clear a lot to me.
    Helpful · Report
  • Olivia Adshead Olivia Adshead

    Olivia Adshead

    5/5 February 21, 2025
    This content is very in-depth and applies brilliant examples to real-life situations, helping deepen understanding of consumer behaviour.
    Helpful · Report
  • Lindsey Grier Lindsey Grier

    Lindsey Grier

    Student at Texas State University

    5/5 February 9, 2025
    This course was very helpful in understanding consumer behavior.
    Helpful · Report

Contents

What’s included

  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone

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