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Developing Ideas and Advertising Concepts Preview

Developing Ideas and Advertising Concepts

With Craig Smallish Liked by 1,160 users
Duration: 1h 37m Skill level: Beginner Released: 8/16/2013

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Course details

After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.

Skills you’ll gain

Meet the instructor

Learner reviews

4.7 out of 5

194 ratings
  • 5 star
    Current value: 141 73%
  • 4 star
    Current value: 45 23%
  • 3 star
    Current value: 8 4%
  • 2 star
    Current value: 0 0%
  • 1 star
    Current value: 0 0%
  • Elroy Silveira Elroy Silveira

    Elroy Silveira

    5/5 March 11, 2024
    The course was crisp and to the point. Moreover, the methodical approach provided a structure to storytelling. From a beginner's point of view, this course not only sets the creative path of developing an Ad concept but also provides you with the knowledge of making that concept dynamic, irrespective of the communication channels.
    Helpful · Report
  • Rashmi N Bhalla Rashmi N Bhalla

    Rashmi N Bhalla

    Scriptwriter, Storyteller, Ideator & Influencer/content creator

    5/5 November 9, 2023
    upto what I wanted to learn
    Helpful · Report
  • Shayan Patoli Shayan Patoli

    Shayan Patoli

    Officer Grade - II at Zarai Taraqiati Bank Ltd. (BANKING OPERATIONS | LOANS | CUSTOMER SERVICE | LOAN RECOVERY | FINANCIAL ANALYSIS)

    5/5 October 1, 2023
    Best way of explaining every single point, Hihgly satisfied.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Learn on the go Access on tablet and phone

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