Storytelling for Designers
With Stacey Williams-Ng
Liked by 2,369 users
Duration: 58m
Skill level: Beginner
Released: 9/23/2014
Course details
The main goal for most design projects is to convey a message visually, in a way that hooks the viewer. What better way to make an idea stick than by telling a story? In this course, art director Stacey Williams-Ng walks you through the elements of a compelling story, and demonstrates how to weave narrative into pictures and graphics, for maximum impact. Learn the tricks that writers, comic-strip artists, advertisers, and illustrators use to elicit emotional responses with stories, and how you can use these to practical application in your designs. Along the way, Stacey provides examples of great story-driven campaigns created by design firms like Hanson Dodge, Tribu Saatchi & Saatchi, and Aesthetic Apparatus; famous brands such as Harley-Davidson; and artists like our own Mary Jane Begin.
Skills you’ll gain
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Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone