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How to Write a Marketing Plan Preview

How to Write a Marketing Plan

With Goldie Chan Liked by 1,987 users
Duration: 1h Skill level: Beginner Released: 8/3/2022

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Course details

Every successful marketing campaign starts with a roadmap, an idea, and a plan for execution. In this course, digital marketing expert and instructor Goldie Chan teaches you—whether you’re a marketing professional or small business owner—how to write an effective, goal-driven marketing plan, from an initial idea all the way through its successful implementation.

Learn to assemble a cross-functional team, conduct a market analysis, position your brand and set your own goals, and break down the essential components of your plan into clear, focused sections. Get tips from Goldie on best practices for tactical implementation, with action-based strategies drawn from real-world studies and examples. Along the way, find out how to measure key performance indicators (KPIs), track your progress, and leverage social media scheduling tools such as Agorapulse and HubSpot to batch content, outsource content creation, and refine your plan as you go.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.6 out of 5

1,533 ratings
  • 5 star
    Current value: 1,130 74%
  • 4 star
    Current value: 299 20%
  • 3 star
    Current value: 77 5%
  • 2 star
    Current value: 18 1%
  • 1 star
    Current value: 9 <1%
  • Buddhika Ranasinghe Buddhika Ranasinghe

    Buddhika Ranasinghe

    Experience Account Manager | Expertise in B2B sales, Clients Acquisition and Account expansion | Professional Marketer MBA in Marketing University of…

    4/5 January 31, 2025
    very useful
    Helpful · Report
  • Michael Cannon Michael Cannon

    Michael Cannon

    Philips

    5/5 January 23, 2025
    Depends on your targeting audience and the market they want to consume at a minimal cost to the marketing company.
    Helpful · Report
  • Josue Gonzalez Josue Gonzalez

    Josue Gonzalez

    Digital Media Buyer | Performance Marketing Strategist

    5/5 December 20, 2024
    Great course, Highly Recommended!
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

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