Global Marketing: Expand the Reach of Your Product and Service Offerings

Contents

• Introduction Introduction

  • The foundations of global marketing: What you need to know

    53s
• 1. Navigate an Ever-Expanding Global Market 1. Navigate an Ever-Expanding Global Market

  • What the new global consumer means to your business

    4m 18s
  • How entrepreneurs are accessing global markets

    3m 8s
• 2. Assess If a Global Marketing Approach Is Right for Your Brand 2. Assess If a Global Marketing Approach Is Right for Your Brand

  • (Locked)
    Strategies to select a global growth plan

    2m 56s
  • (Locked)
    Getting educated about customers in other markets

    4m 10s
• 3. Evaluate Global Market Opportunities: The PESTEL Framework 3. Evaluate Global Market Opportunities: The PESTEL Framework

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    How political and economic policies effect growth

    2m 32s
  • (Locked)
    Assess social and technological standards across countries

    2m 14s
  • (Locked)
    What's involved in environmental and legal analyses?

    3m 11s
• 4. Market and Product Development Considerations for Global Marketing 4. Market and Product Development Considerations for Global Marketing

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    The differences between product adaptation and development

    4m 38s
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    Market development in a new geography

    3m 58s
• 5. Explore Your Options for Global Expansion 5. Explore Your Options for Global Expansion

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    Use exporting as a low cost option to expand globally

    3m 25s
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    Licensing or franchising to enter new geographies

    3m 5s
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    Using joint ventures or direct investment to expand globally

    2m 43s
• 6. Gather Information and Guide Decision-Making for Global Marketing 6. Gather Information and Guide Decision-Making for Global Marketing

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    US government departments and divisions as info sources

    3m 12s
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    Incoterms

    3m 33s
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    How to use rating tools to help make decisions

    2m 37s
• 7. Marketing Mix Considerations in Global Marketing 7. Marketing Mix Considerations in Global Marketing

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    Pricing and the impact of currency changes

    2m 38s
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    Distribution issues in global marketing

    2m 26s
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    Social media, digital marketing, and other promotional considerations

    3m 32s
• Conclusion Conclusion

  • (Locked)
    Continue learning about global marketing

    1m 25s