From the course: What Is Concept Art?

The image development process

From the course: What Is Concept Art?

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The image development process

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- [Instructor] Developing ideas is a very organic thing, and it comes about through a lot of visual exploration for concept artists. This process is called iteration, which basically means you're going to be drawing a lot. As a concept artist, you are responsible with coming up with different variations on the same idea. You're given a problem, and not only do you have to find one solution, but many. Case in point, here we have some tree designs by one of my students, Adam Taylor. You could see how he's exploring shape, texture, proportion. He is really trying to provide a client with a wide variety of possibilities, before choosing one to finish and render with color. I did the exact same thing with this location development for a short animated film I worked on called The Oasis. Now to get to the final, we explored a lot of possibilities. The main thing I had to keep in mind was that all the action was going to take place here. So in each design, I was exploring and creating interesting things, paying attention to silhouette, as well as using different angles and structures to build an interesting world. I wasn't so concerned with making things pretty, but in this stage I was really focusing on getting the idea out in the clearest way possible. Here is the final concept next to the final shot on screen. It doesn't always happen this way, but when the final shot comes close to your original design, man, that feels pretty awesome.

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