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Learning to Write Marketing Copy Preview

Learning to Write Marketing Copy

With Ian Lurie Liked by 14,291 users
Duration: 1h 27m Skill level: Beginner Released: 5/30/2014

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Course details

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

3,635 ratings
  • 5 star
    Current value: 2,813 77%
  • 4 star
    Current value: 658 18%
  • 3 star
    Current value: 140 4%
  • 2 star
    Current value: 8 <1%
  • 1 star
    Current value: 16 <1%
  • Umberto Cardona Umberto Cardona

    Umberto Cardona

    Copywriter & Email Marketing Specialist | Digital Marketing | Writing Emails That Boost Conversions & Increase Customer Retention

    5/5 February 24, 2025
    Great course! Highly recommended
    Helpful · Report
  • Mnena Uchia Mnena Uchia

    Mnena Uchia

    Virtual Assistant/Economist

    5/5 January 30, 2025
    The content is easy to understand, and it will be of great help to beginners, who is planning to become a successful Copywriter. I gained a lot from this content.
    Helpful · Report
  • Tessa Ngwenya Tessa Ngwenya

    Tessa Ngwenya

    Digital Marketing Intern @ Brandties Marketing Solutions | Aspiring Copywriter, Social Media Marketing

    5/5 January 7, 2025
    As an aspiring copywriter, I found this course very enlightening. I learned various ways to improve my copywriting and grow in this field of work. I recommend this course to people who enjoy writing copy
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone

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