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Business Development Foundations: Researching Market and Customer Needs Preview

Business Development Foundations: Researching Market and Customer Needs

With Lisa Earle McLeod and Elizabeth Lotardo Liked by 3,329 users
Duration: 1h 1m Skill level: Intermediate Released: 6/11/2018

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Course details

Business development is the foundation of economic growth and can jump-start lasting relationships. In this course, Lisa Earle McLeod and Elizabeth McLeod discuss fundamental business development concepts and techniques that can help you gain a better understanding of your market and potential clients. This, in turn, can prepare you to demonstrate a compelling value case that helps you connect with customers and close more deals.

They begin by reviewing research fundamentals and key insights to consider before you get on the phone with a potential customer or schedule that first in-person meeting. They also discuss the landscape of business development and how to leverage internal systems for more successful conversations. Lisa and Elizabeth spell out how to speak like a leader, unpack and discuss your competitors' strengths and weaknesses, avoid common mistakes, and more.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructors

Learner reviews

4.7 out of 5

1,636 ratings
  • 5 star
    Current value: 1,226 75%
  • 4 star
    Current value: 324 20%
  • 3 star
    Current value: 75 5%
  • 2 star
    Current value: 7 <1%
  • 1 star
    Current value: 4 <1%
  • SivaTeja Kumbagiri SivaTeja Kumbagiri

    SivaTeja Kumbagiri

    Team Lead at Hiretek Services Private Limited (A Unit Of ZENTEK INFOSOFT)

    5/5 April 24, 2025
    The training session is very helpful it is very easily understandable for the beginners also the trainer Elizabeth was very insightful expalination
    Helpful · Report
  • FRANCISCO CIPRIANO FRANCISCO CIPRIANO

    FRANCISCO CIPRIANO

    Supervisor Outsourcing

    4/5 April 21, 2025
    ÚTIL
    Helpful · Report
  • Fortune Agomo Fortune Agomo

    Fortune Agomo

    Directeur du Developpment Commercial| Business Development| Project Management| Key Account Management| Logistics| Procurement| Supply Chain…

    5/5 April 9, 2025
    I found this to be very enlightening and insightful.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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