From the course: Sales Channel Management
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Creating a channel marketing structure
From the course: Sales Channel Management
Creating a channel marketing structure
- One of the most critical ingredients of a successful channel sales program is how well in sync your sales plan is with the marketing organization. The days of marketing and sales butting heads over who's doing what, or how well some sales or marketing strategy is being implemented need to be issues of the past in this day and age. The most successful companies have marketing and sales totally in line to focus on the needs of the customer. When that's in place, energy, creativity, and solutions happen faster and more often than not results in closing more sales. With sales and marketing well aligned, one of the options to seriously consider for your channel sales plan is having marketing structured the same way. Just as there are special requirements to work and understand certain sales channels, the same can be true for marketing. A one size fits all marketing program won't work for a sophisticated channel sales plan. The way to reach the corporate market will be a lot different…
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