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Customer Advocacy Preview

Customer Advocacy

With Brad Cleveland Liked by 1,594 users
Duration: 1h 6m Skill level: Intermediate Released: 6/14/2017

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Course details

Learn why customer advocacy is important, how to develop employees who are customer advocates, and how to use the voice of the customer (VOC) to inform strategies across functions including IT, HR, R&D, production, and legal. Customer strategist Brad Cleveland reveals a proven model for creating an effective customer advocacy initiative, which includes capturing customer insights, interpreting and analyzing intelligence, communicating findings, prioritizing action items, measuring results, and turning customers into promoters of your products and services.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

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  • Share as image online to demonstrate your skill

Meet the instructor

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Contents

What’s included

  • Practice while you learn 2 exercise files
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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