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Marketing: Customer Segmentation Preview

Marketing: Customer Segmentation

With Doug Ladd Liked by 1,050 users
Duration: 59m Skill level: Beginner Released: 8/20/2020

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Course details

Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.

Skills you’ll gain

Meet the instructor

Learner reviews

4.7 out of 5

812 ratings
  • 5 star
    Current value: 628 77%
  • 4 star
    Current value: 137 17%
  • 3 star
    Current value: 37 5%
  • 2 star
    Current value: 3 <1%
  • 1 star
    Current value: 7 <1%
  • María José Jiménez María José Jiménez

    María José Jiménez

    Coordinadora de Operaciones

    5/5 February 25, 2025
    Me pareció información relevante para conocer acerca de como manejar y segmentar a clientes
    Helpful · Report
  • Tony Vergil Bacaling Tony Vergil Bacaling

    Tony Vergil Bacaling

    Assistant Branch Manager SENIOR MANAGER at The SM Store

    5/5 December 3, 2024
    Good Marketing Learning, short and precise
    Helpful · Report
  • Amica Kobersi Amica Kobersi

    Amica Kobersi

    Published Songwriter | Professional Recording Artist | Artist Development Creative Director | Singer | Podcast Guest | Music Industry Professional |

    5/5 June 19, 2024
    This information was very useful, and well displayed and presented. Thank You Amica K
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone

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