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Persuasive Selling Preview

Persuasive Selling

With Brian Ahearn Liked by 9,547 users
Duration: 59m Skill level: Intermediate Released: 11/23/2016

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Course details

Understanding how people think and behave is key to the art of persuasion—and any successful sale. In this course, Brian Ahearn draws on the work of social psychologists and behavioral economists to provide concrete, actionable items for each stage of the sales process. To begin, learn the eight psychological concepts that you can employ throughout the sales workflow: reciprocity, liking, social proof, authority, consistency, scarcity, compare/contrast, and because. Next, learn how these concepts play a role in the early stages of the sales cycle, as well as how they can help you realize the qualities of your ideal client, deliver presentations, handle objections, negotiate, close, and ask for referrals. Lastly, learn how to grow from each sale and continuously refine your approach.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

Learner reviews

4.8 out of 5

1,940 ratings
  • 5 star
    Current value: 1,555 80%
  • 4 star
    Current value: 321 17%
  • 3 star
    Current value: 46 2%
  • 2 star
    Current value: 5 <1%
  • 1 star
    Current value: 13 <1%
  • Soumo Mallick Soumo Mallick

    Soumo Mallick

    Growth Strategist Behind Strategic Roadmap Planning | Profit Centre Operations | | Stakeholder Engagement | Digitisation / Online Learning| Edtech…

    5/5 January 16, 2025
    This is actually apt for any sales person and the relevant examples makes it more perfect.
    Helpful · Report
  • Aji T Sampson Aji T Sampson

    Aji T Sampson

    SENIOR GENERAL MANAGER WITH 21.4 YEARS EXPERIENCE

    5/5 January 16, 2025
    Good one to recap what i know in deep
    Helpful · Report
  • Harshvardhan Singh Harshvardhan Singh

    Harshvardhan Singh

    SRCC GBO 2024

    5/5 January 15, 2025
    Na
    Helpful · Report

Contents

What’s included

  • Test your knowledge 10 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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