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Product Management First Steps Preview

Product Management First Steps

With Rich Winnie Liked by 14,602 users
Duration: 1h 36m Skill level: Beginner Released: 11/7/2016

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Course details

Behind every successful technology product lies the guiding hand of the product manager. Product managers are critical leaders who coordinate all aspects of product development, from making the business case to deciding when and if a product should be retired. In this course, principal staff instructor and former Adobe Principal Product Manager Doug (Rich) Winnie provides a comprehensive overview of product management and takes you through the six stages of the product life cycle (PLC): research, plan, build, release, refine, and retire. He also explains the day-to-day activities of a product manager, introduces you to the members of the product team, walks through interactive ways to help define your product, and outlines the skills a product manager needs to have to be successful. Whether you want to become a product manager or simply become a better member of a product team, this course will help you understand how a good process brings better products to life.

This course is part of a Professional Certificate from Aha!.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.8 out of 5

11,766 ratings
  • 5 star
    Current value: 9,518 81%
  • 4 star
    Current value: 1,908 16%
  • 3 star
    Current value: 283 2%
  • 2 star
    Current value: 34 <1%
  • 1 star
    Current value: 23 <1%
  • Leonardo Alvares Pereira Leonardo Alvares Pereira

    Leonardo Alvares Pereira

    Product and New Business Development Executive | Strategy, Innovation, Loyalty, Subscriptions & Digital Growth | Passion for cycling and pets

    5/5 April 8, 2025
    I am very satisfied with my experience with the Product Management First Steps course, the concepts and examples presented by a highly engaged instructor are very valuable , even for senior PM's with many miles on his shoulders.
    Helpful · Report
  • Michael Vollmer Michael Vollmer

    Michael Vollmer

    Product Owner S/4HANA Service Management at SAP

    5/5 April 4, 2025
    Very good explanations of basic concepts.
    Helpful · Report
  • Dimitar Tishanski Dimitar Tishanski

    Dimitar Tishanski

    Pricing Manager at Experian

    5/5 April 2, 2025
    The content is very good and very logically positioned. The lector is very passionate about product management and is leading the course in a great manner. I really like and enjoy taking this course
    Helpful · Report

Contents

What’s included

  • Practice while you learn 2 exercise files
  • Test your knowledge 8 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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