1. All topics
  2. Business
  3. Customer Service
  4. Customer Service Management
Journey Mapping: Case Study in Action Preview

Journey Mapping: Case Study in Action

With Jeannie Walters Liked by 3,472 users
Duration: 47m Skill level: Advanced Released: 2/27/2020

Start my 1-month free trial Buy for my team

Course details

Customer journey maps can be a powerful tool for businesses, offering a clear view into the customer's true experience with a brand, service, or product. In this practical sequel to the introductory course, instructor Jeannie Walters walks through creating an actual customer journey map from start to finish. Jeannie covers each step, including setting goals, gathering data, facilitating a journey mapping workshop, interviewing customers to validate the map, and more. Along the way, she offers plenty of tips and techniques to help focus the process and move your team toward an actionable goal. The course wraps up with ideas for presenting and sharing the completed map, leveraging the findings, and other ways to use this important tool.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

659 ratings
  • 5 star
    Current value: 497 75%
  • 4 star
    Current value: 131 20%
  • 3 star
    Current value: 25 4%
  • 2 star
    Current value: 6 <1%
  • 1 star
    Current value: 0 0%
  • Riya D. Riya D.

    Riya D.

    Certified Professional-Customer Experience(NPS,CSAT,VOC)//LSSGB//Quality & Training//Sales//Process Excellence

    5/5 January 14, 2025
    It is very helpful as sometimes we do miss minor points which are important & impactful.
    Helpful · Report
  • Mohamed Moez Mohamed Moez

    Mohamed Moez

    Deputy general manager of Industrial Digital Solutions

    4/5 November 19, 2024
    good for beginner level
    Helpful · Report
  • Kofi Boateng Kofi Boateng

    Kofi Boateng

    Former Sales Executive @ FCA | Customer Relationship Marketing, Sales Management

    5/5 September 26, 2024
    Its indeed one everyone or business must need in their customer mapping
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.

Download on the App Store Get it on Google Play