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UX Foundations: Content Strategy Preview

UX Foundations: Content Strategy

With Morten Rand-Hendriksen Liked by 3,283 users
Duration: 1h 23m Skill level: Beginner + Intermediate Released: 6/30/2016

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Course details

What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it's a small business website or an app with global reach. This course takes you through the process of analyzing and reshaping your content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—so that it accurately communicates your brand and message and keeps your users coming back.

Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

Learner reviews

4.7 out of 5

940 ratings
  • 5 star
    Current value: 713 76%
  • 4 star
    Current value: 169 18%
  • 3 star
    Current value: 50 5%
  • 2 star
    Current value: 4 <1%
  • 1 star
    Current value: 4 <1%
  • Kenneth Cole Kenneth Cole

    Kenneth Cole

    Technical Content Writer II at CivicPlus

    5/5 October 13, 2024
    The breakdown of the various parts and perspectives required to deliver content effectively is excellent for helping to understand not only content strategy, but knowledge management as well.
    Helpful · Report
  • Oana Demeter Oana Demeter

    Oana Demeter

    Senior Employee Engagement and Communications Partner @ 8x8 | Marketing, Branding, Internal Communications

    5/5 October 1, 2024
    High-level theoretical overview of what Content Strategy is, core concepts, problems that a good Content Strategy should aim to solve, core questions that should ideally underpin the process of defining a good Content Strategy, all of which supported with easy-to-understand, relatable, everyday-life examples.
    Helpful · Report
  • Duong Phuoc Tra My (My Duong) Duong Phuoc Tra My (My Duong)

    Duong Phuoc Tra My (My Duong)

    Researcher, Pursue a Doctorate in Education (EdD Edgewood, USA) Master of Marketing Communications

    5/5 May 19, 2024
    thanks for instructor with his detail lectures.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 6 quizzes
  • Learn on the go Access on tablet and phone

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