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Brand Design Foundations Preview

Brand Design Foundations

With Sean Adams Liked by 2,776 users
Duration: 2h 34m Skill level: Beginner Released: 12/2/2021

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Course details

Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean Adams, professor of branding and brand identity at ArtCenter College of Design, explains branding as a process that successfully communicates a company’s unique message. Sean summarizes the history of branding, from the Stone Age through today. He explains what a brand is, the role of the designer, the elements of branding, and more. Then Sean dives into the strategy behind creating a successful brand, including research, interviews, problem solving, and presentation. Sean covers the parts that go into creating a visual identity system, then walks you through the process of creating those parts. Next, he goes over everything that goes into building the visual system, including a color palette, typography, images, patterns, and presentation. Finally, Sean explains what you will hand off to the client and offers some best practices on making handoffs go smoothly.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.8 out of 5

1,386 ratings
  • 5 star
    Current value: 1,170 84%
  • 4 star
    Current value: 184 13%
  • 3 star
    Current value: 26 2%
  • 2 star
    Current value: 3 <1%
  • 1 star
    Current value: 3 <1%
  • Mechal Bedada Mechal Bedada

    Mechal Bedada

    Director-Property & Logistics Management Department

    5/5 February 17, 2025
    shure,
    Helpful · Report
  • Ishrat Fatima Ishrat Fatima

    Ishrat Fatima

    Logo & Brand Identity Designer | Bachelor of Arts - BA

    5/5 January 27, 2025
    I recently completed the "Brand Design Foundations" course on LinkedIn Learning. It provided a great introduction to key branding concepts like logo design, typography, and color theory. The course was easy to follow and packed with useful insights for anyone looking to build their brand design skills. Highly recommended!
    Helpful · Report
  • Shahzeb Janjua Shahzeb Janjua

    Shahzeb Janjua

    Real Estate Investment Advisor | Client Manager | Business Development | Sales | Call Center

    5/5 December 29, 2024
    Amazing course. For beginners into designing and branding, this course educates well.
    Helpful · Report

Contents

What’s included

  • Test your knowledge 7 quizzes
  • Learn on the go Access on tablet and phone

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