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Programmatic Advertising Foundations (2020) Preview

Programmatic Advertising Foundations (2020)

With Matt Bailey Liked by 2,001 users
Duration: 1h 14m Skill level: Beginner Released: 7/27/2020

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Course details

Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly where the customer is—instantly. In this course you can learn the fundamentals of programmatic advertising. Instructor Matt Bailey shows how online tracking works; explains how to target audiences by different criteria; and reviews the roles advertisers and publishers play in the digital advertising space. Discover how to use first- and third-party data, including cookies and trackers, in your campaigns and reach the right audience, at the right time, on the right device. Learn how to target audiences based on behavior, location, content, and context—and discover the impact of the Google decision to eliminate third-party tracking. Matt also explains how to detect and screen out ad fraud using campaign reports and blacklists.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.8 out of 5

1,472 ratings
  • 5 star
    Current value: 1,212 82%
  • 4 star
    Current value: 217 15%
  • 3 star
    Current value: 39 3%
  • 2 star
    Current value: 3 <1%
  • 1 star
    Current value: 1 <1%
  • Khawar Sher Khawar Sher

    Khawar Sher

    Digital & Conventional Marketing | Amature Astronomer | SherCorp | Astro Adventures | Voyager Consultants |

    5/5 October 12, 2024
    It's a good review of basic concepts!
    Helpful · Report
  • Heather Hendershott Heather Hendershott

    Heather Hendershott

    Senior Account Director South Central Region - Chevrolet/GM at Agency 720

    5/5 September 19, 2024
    Yes I would recommend to others
    Helpful · Report
  • Shikha Verma Shikha Verma

    Shikha Verma

    Integrated Digital Marketing Sales Leader|| Driving Business Growth || Client Relationship Management

    4/5 August 12, 2024
    sdssd
    Helpful · Report

Contents

What’s included

  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone

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