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Logo Development: Identity Design and Discovery Preview

Logo Development: Identity Design and Discovery

With Bill Gardner Liked by 468 users
Duration: 1h 11m Skill level: Beginner + Intermediate Released: 2/14/2018

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Course details

In part one of the three-part Logo Development series, Bill Gardner takes you step-by-step through the client discovery process–ensuring that you grasp where your client is coming from and know where they are going before you craft their logo. Exceptional visual brands come from designers who take the time to understand their client. This course explains the different motivations behind a rebrand, unique brand personalities, how to better understand your client’s business, and identify what differentiates them from their competitors. Bill wraps up the course with a discussion of competitive analysis and road map creation, complete with a downloadable visual brand discovery form, sample brief, and worksheets. This prepares you for part two of the series, Logo Development: Identity Development, which will take you through the process of designing various logos.

(Be sure to round out your learning with part three of the series, Logo Development: Identity Delivery.)

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

45 ratings
  • 5 star
    Current value: 34 76%
  • 4 star
    Current value: 9 20%
  • 3 star
    Current value: 1 2%
  • 2 star
    Current value: 0 0%
  • 1 star
    Current value: 1 2%
  • Ven Layno Ven Layno

    Ven Layno

    Logo Designer | Logo Design, Visual Identity, Brand Identity

    5/5 January 20, 2025
    Perfect for every level of designer. Refreshing and Informative.
    Helpful · Report
  • Iti Gupta Iti Gupta

    Iti Gupta

    UI/UX & Visual Design Specialist | Certified Expert | Skilled in Interaction Design, User Research, & UCD | Proven Project Leader | Proficient in…

    5/5 February 14, 2021
    Very knowledgeable and generous teacher :) enjoying every bit of it !
    Helpful · Report
  • Brahim Oudades Brahim Oudades

    Brahim Oudades

    Graphic Designer

    4/5 August 29, 2020
    I really Learned New Things From This session I Appreciate That effort.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Learn on the go Access on tablet and phone

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