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Storytelling for Advertising Campaigns Preview

Storytelling for Advertising Campaigns

With Stefan Mumaw Liked by 1,637 users
Duration: 35m Skill level: Beginner + Intermediate Released: 10/11/2017

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Course details

"Storytelling" has become an agency buzzword. From creative directors to copywriters, it seems everyone is a storyteller these days. And the fact is, they're right. We are all storytellers. But few of us are story builders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it.

In this course, Stefan Mumaw lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. He breaks down how that story translates to the various advertising components that creatives often use in a real-world campaign, like TV spots, print ads, websites, and social content.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

Learner reviews

4.7 out of 5

369 ratings
  • 5 star
    Current value: 285 77%
  • 4 star
    Current value: 65 18%
  • 3 star
    Current value: 17 5%
  • 2 star
    Current value: 1 <1%
  • 1 star
    Current value: 1 <1%
  • Chinyere Wogu Chinyere Wogu

    Chinyere Wogu

    Attended Abia State University

    5/5 January 5, 2025
    I like his method of teaching.
    Helpful · Report
  • Teena Marie Olp Teena Marie Olp

    Teena Marie Olp

    Freelance Paralegal ✍️ | A.A.S. in Paralegal Studies 🎓 | B.A.S. candidate in Leadership and Management 📚 | 4.0 GPA on the President's List! 🌟…

    5/5 December 23, 2024
    "Storytelling for Advertising Campaigns" is a compelling and insightful LinkedIn course for marketers looking to elevate their advertising strategies. The course effectively blends theory with practical examples, making it easy for learners to grasp the importance of narrative in advertising. The instructor’s engaging presentation style keeps participants invested, while the case studies showcase successful campaigns that have utilized storytelling to connect with audiences on a deeper level. Whether you're a seasoned marketer or just starting, this course provides valuable tools and inspiration to craft memorable and impactful advertising narratives. Highly recommended for anyone seeking to enhance their storytelling skills in the marketing realm!
    Helpful · Report
  • Auffaa Fariz Athallah Auffaa Fariz Athallah

    Auffaa Fariz Athallah

    Team Leader | Sales & Marketing

    5/5 November 19, 2024
    The instructor clearly telling about the theme, it's understandable and not boring.
    Helpful · Report

Contents

What’s included

  • Learn on the go Access on tablet and phone

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