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Social Media Marketing: Social CRM Preview

Social Media Marketing: Social CRM

With Megan Adams Liked by 1,351 users
Duration: 59m Skill level: Beginner Released: 6/8/2022

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Course details

While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) into your social media marketing strategy to grow your online presence and your business. Megan explains what social CRM is and how to select and implement the best CRM platform for your organization. Next, she shows how to develop your social CRM strategy to define and maintain your brand, develop social media best practices, and launch targeted and segmented marketing campaigns. She also explains how to connect with online influencers who can enthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She wraps up with how to document your processes and use customized analytics.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.6 out of 5

476 ratings
  • 5 star
    Current value: 351 74%
  • 4 star
    Current value: 88 18%
  • 3 star
    Current value: 24 5%
  • 2 star
    Current value: 6 1%
  • 1 star
    Current value: 7 1%
  • Jeff Kinsey Jeff Kinsey

    Jeff Kinsey

    Marketing & Creative Project Manager | Streamlining Workflows & Delivering Impactful Campaigns | Driving Cross-Functional Collaboration & End-to-End…

    5/5 February 24, 2025
    The course was very helpful in understanding the importance of adopting a good CRM social strategy
    Helpful · Report
  • Ethan Townzen Ethan Townzen

    Ethan Townzen

    Social Media & Marketing Specialist | Digital Marketer | Passionate about Social Media Marketing, Video Editing, and SEO Growth

    5/5 February 18, 2025
    This course provides a comprehensive and well-structured overview of Social CRM and its role in modern marketing. The content is clear, engaging, and highly relevant for businesses looking to enhance customer relationships through social media.
    Helpful · Report

Contents

What’s included

  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

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