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Social Media Marketing: ROI Preview

Social Media Marketing: ROI

With Michael Taylor Liked by 1,358 users
Duration: 1h 9m Skill level: Intermediate Released: 4/28/2021

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Course details

Proving ROI is one of the toughest challenges facing marketers. Stakeholders want quantitative and qualitative data that prove campaigns are working. This course aims to help users of social media prove its value, beyond vanity metrics such as likes or comments. You can learn the skills you need to measure and drive ROI from organic social media, without needing to spend a penny on advertising. Expert Michael Taylor covers the measurements that really matter—from conversation amplification to the word-of-mouth coefficient—and shows how to define and track them using tools such as Google Analytics. He then explains how to turn insight into action and drive continuous improvement for a business. Learn high-performing tactics for major platforms including Facebook, Instagram, Twitter, Reddit, and LinkedIn, and reverse-engineer emerging channels like TikTok. The skills you learn in this course will help you maximize your investment in social media.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.6 out of 5

401 ratings
  • 5 star
    Current value: 301 75%
  • 4 star
    Current value: 61 15%
  • 3 star
    Current value: 25 6%
  • 2 star
    Current value: 9 2%
  • 1 star
    Current value: 5 1%
  • Kiran Donni Kiran Donni

    Kiran Donni

    .NET Intern at Assetcues | Aspiring SDE | React.js • C# • SQL

    5/5 October 10, 2024
    GO D
    Helpful · Report
  • Thomas Gilbert Thomas Gilbert

    Thomas Gilbert

    Social Media Specialist @ Richland County Government

    5/5 July 19, 2024
    I would like a more elementary course that discusses the basics and foundations of proving ROI, such as explanations for each formula used to calculate ROI and how to use Microsoft Excel to perform calculations.
    Helpful · Report
  • Simon Onia Simon Onia

    Simon Onia

    Relationship Manager Assistant, Stanbic Ghana 19 years of engagement with the Chinese community (in Ghana & China) 10+ managing Chinese…

    4/5 April 1, 2024
    Yes, I will recommend to others
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Learn on the go Access on tablet and phone

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