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Social Media Monitoring: Strategies and Skills Preview

Social Media Monitoring: Strategies and Skills

With Martin Waxman Liked by 1,262 users
Duration: 37m Skill level: Intermediate Released: 11/3/2020

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Course details

Social media can provide your company with a wealth of information about what your customers—and competitors—really think about your organization. In this course, learn how to incorporate social media monitoring into your organization's marketing strategy. Join digital and social media strategist Martin Waxman as he compares key social listening and monitoring apps and describes what each can do for your business, as well as how to make platforms like Hootsuite your social listening command center. He demonstrates how to use social media monitoring for customer service, to find influencers, and to discover insights that could lead to new products and opportunities. And he shows you how to identify issues and crisis situations where your company's reputation may be at stake.

Skills you’ll gain

Meet the instructor

Learner reviews

4.7 out of 5

665 ratings
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  • Paula Odek Paula Odek

    Paula Odek

    Social Media Manager|Broadcaster

    5/5 February 22, 2025
    Good explanations
    Helpful · Report
  • NEERAJ SRIVASTAVA NEERAJ SRIVASTAVA

    NEERAJ SRIVASTAVA

    Strategy & Business Development- Transmission Projects for RE evacuation | New Utilities Business | Electricity Market & Regulatory Advocacy | Ex…

    5/5 September 1, 2024
    Good!
    Helpful · Report
  • Erin O’Neill Erin O’Neill

    Erin O’Neill

    Expertise in Consumer Behavior, Digital Marketing & Brand Strategy | Recent College Graduate

    4/5 August 28, 2024
    This video is perfect for beginners and is straight to the point. It's easy to understand for anyone and can also be a perfect refresher and used for extra tips if you are currently working in marketing or studying marketing.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone

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