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Lead Generation Foundations Preview

Lead Generation Foundations

With Dina Shapiro Liked by 454 users
Duration: 30m Skill level: Beginner Released: 1/16/2024

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Course details

You can’t build a business without customers, and lead generation is the proven way to grow your customer base and your business. In this course, Dina Shapiro teaches you the essentials of lead generation. Dina explains the framework for identifying lead generation objectives and strategies, takes you through attracting prospects, and covers how to convert prospects into qualified leads–and eventually, into customers. Learn how to attract leads with blogs, keywords, and social media publishing; how to qualify leads by optimizing your website and call-to-action; and how to convert qualified leads to customers with a database, lead scoring, and personalization.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

393 ratings
  • 5 star
    Current value: 307 78%
  • 4 star
    Current value: 65 17%
  • 3 star
    Current value: 14 4%
  • 2 star
    Current value: 5 1%
  • 1 star
    Current value: 2 <1%
  • Jaya Tiwary Jaya Tiwary

    Jaya Tiwary

    Dedicated and empathetic sales professional with over 4 years of experience in delivering exceptional service and resolving customer issues…

    5/5 February 26, 2025
    great
    Helpful · Report
  • Rahul D Rahul D

    Rahul D

    🚀 Aspiring B2B SaaS SDR | Driving Growth & Connections

    5/5 February 21, 2025
    good
    Helpful · Report
  • Christine Robinson Christine Robinson

    Christine Robinson

    Business Development Representative @ RE:WORK TRAINING | Lead Generation & Prospecting Customer-Centric Tech Sales

    5/5 January 23, 2025
    I would recommend Lead Generation Foundations.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone

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