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Building an Integrated Online Marketing Plan Preview

Building an Integrated Online Marketing Plan

With Matt Bailey Liked by 4,801 users
Duration: 2h 18m Skill level: Advanced Released: 10/11/2017

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Course details

Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business's core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey.

Discover why a successful business strategy starts with you, namely your narrative and your value. Learn how to define your target customers, and understand where their needs and your business goals align. Find out how to evaluate the best channel for your message, whether it's Facebook, Twitter, Instagram, LinkedIn, or Pinterest. See how to develop a calendar for putting the right content in front of the right people at the right time. Plan for success by researching SEO, trending topics, annual content, and seize-the-day opportunities. Plus, learn how to think like a publisher; integrate content marketing into lead generation; and measure, model, and review your success.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

1,477 ratings
  • 5 star
    Current value: 1,144 77%
  • 4 star
    Current value: 272 18%
  • 3 star
    Current value: 49 3%
  • 2 star
    Current value: 6 <1%
  • 1 star
    Current value: 6 <1%
  • Meem S. Meem S.

    Meem S.

    Volunteer Manager

    5/5 January 7, 2025
    Definitely recommend to others and a good online learning for our Digital Marketing Course. Thank you
    Helpful · Report
  • Edward Murphy, PMP Edward Murphy, PMP

    Edward Murphy, PMP

    PMP Certified Trusted Advisor for Digital Transformation, AI & Machine Learning, Cybersecurity, and Technology Acquisitions & Startups.

    5/5 December 14, 2024
    Very good course. I would recommend it.
    Helpful · Report
  • Hans Kugler Hans Kugler

    Hans Kugler

    Hans Kugler Start your worldwide real estate business right now .Ask me HOW. EXP REALTY PROPERTY AGENT PRACTITIONER AND WORLDWIDE RECRUITER +27 069…

    5/5 November 25, 2024
    nice summary of how plan before you jump in
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 7 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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