1. All topics
  2. Business
  3. Marketing
  4. Content Marketing
Content Marketing: ROI Preview

Content Marketing: ROI

With Velera Wilson Liked by 593 users
Duration: 46m Skill level: Intermediate Released: 11/4/2020

Start my 1-month free trial Buy for my team

Course details

Today, it's widely understood that content marketing is incredibly valuable—but the challenge is often figuring out if your content marketing efforts actually worked. In this course, learn how to establish goals and metrics for content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders. Instructor Velera Wilson explains how to collaborate with stakeholders to decide on common marketing goals, as well as determine the right metrics to measure. Velera then shares an ROI formula for calculating the return on your content marketing tactics. Plus, learn how to identify what content types best support your desired results, leverage different tools to track and evaluate your campaign, determine which variables to adjust to optimize performance, and more.

Skills you’ll gain

Meet the instructor

Learner reviews

4.7 out of 5

364 ratings
  • 5 star
    Current value: 293 80%
  • 4 star
    Current value: 55 15%
  • 3 star
    Current value: 10 3%
  • 2 star
    Current value: 3 <1%
  • 1 star
    Current value: 3 <1%
  • Swathi R. Swathi R.

    Swathi R.

    Data Security Solutions

    5/5 December 21, 2024
    Well articulated.
    Helpful · Report
  • Landon Thorne Landon Thorne

    Landon Thorne

    Principal and Partner

    5/5 May 24, 2024
    Good synoptic overview of the essentials of Content Marketing ROI
    Helpful · Report
  • Ahmed Qubaisy Ahmed Qubaisy

    Ahmed Qubaisy

    Commercial Buying Director | Category Strategist | Fostering Strategic Supplier Partnerships & E-commerce Growth | Sustainability Advocate | 30K+…

    5/5 April 3, 2024
    Really very clear , simple & direct to the point with simple practical example , strongly recommended
    Helpful · Report

Contents

What’s included

  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.

Download on the App Store Get it on Google Play