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Introduction to Content Marketing Preview

Introduction to Content Marketing

With Colleen Jones and Madecraft Liked by 1,174 users
Duration: 1h 30m Skill level: General Released: 10/14/2019

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Course details

There are tens of thousands of content marketing jobs being advertised on LinkedIn. These roles have never been in more demand. That’s why adding content marketing to your skill set is such a smart career move. In this course, expert Colleen Jones introduces you to the fundamentals. Discover what content marketing is—and what it isn't. Then learn how develop a smart content marketing strategy. Find out how to correctly identify an audience, create a unique brand point-of-view, and build out your content. Finally, Colleen shares how to build a content calendar, track the performance of campaigns, and leverage cutting-edge technology to make scaling programs easier. Using these basic techniques, you can build effective content marketing programs that drive traffic, engagement, sales, and more.

This course was created by Madecraft. We are pleased to host this content in our library.

Skills you’ll gain

Meet the instructors

Learner reviews

4.6 out of 5

484 ratings
  • 5 star
    Current value: 348 72%
  • 4 star
    Current value: 99 20%
  • 3 star
    Current value: 32 7%
  • 2 star
    Current value: 3 <1%
  • 1 star
    Current value: 2 <1%
  • Timilehin Onimisi Timilehin Onimisi

    Timilehin Onimisi

    SEO Content Expert | Driving Traffic, Leads & Sales for B2B & SaaS Brands

    4/5 March 20, 2025
    it is interesting and very valuable
    Helpful · Report
  • Piyush Tandon Piyush Tandon

    Piyush Tandon

    General Manager specializing in Hospitality Management and Team Leadership

    5/5 March 13, 2025
    great , yes
    Helpful · Report
  • Ged B. Ged B.

    Ged B.

    Design | Strategy | Innovation

    5/5 February 28, 2025
    The Introduction to Content Marketing course provided a solid foundation for understanding how to create, distribute, and optimize content effectively. It covered essential topics such as audience targeting, content strategy, and SEO best practices, making it highly relevant for beginners and professionals looking to refine their approach. One of the highlights was the practical insights on crafting engaging content that resonates with the audience. The course also emphasized the importance of storytelling and analytics in driving marketing success. While the lessons were informative, adding more real-world case studies and interactive exercises could enhance the learning experience. Overall, it was a well-structured and insightful course that equips learners with actionable strategies to build a strong content marketing presence.
    Helpful · Report

Contents

What’s included

  • Learn on the go Access on tablet and phone

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