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Marketing to Diverse Audiences Preview

Marketing to Diverse Audiences

With Jonathan Jackson Liked by 525 users
Duration: 51m Skill level: Beginner Released: 5/7/2019

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Course details

Good inclusive marketing reaches an audience where they are. And it’s crafted by people who take the time to understand who their audience is and what they actually want. When marketing campaigns come across as tone-deaf, it’s often because the campaign’s creators leaned on their assumptions instead of investigating the nuances of their target market.

In this course, instructor Jonathan Jackson shares strategies for checking your assumptions at the door and reaching diverse audiences with organic, inclusive marketing messages. Get insights on how to create tailored messaging, as well as how to build an inclusive community for—and by—diverse audiences. Plus, hear from a panel of experts on why diverse marketing should be a critical part of your marketing strategy today and into the future.

Skills you’ll gain

Meet the instructor

Learner reviews

4.7 out of 5

142 ratings
  • 5 star
    Current value: 111 78%
  • 4 star
    Current value: 22 15%
  • 3 star
    Current value: 7 5%
  • 2 star
    Current value: 1 <1%
  • 1 star
    Current value: 1 <1%
  • Darryl Baskara Darryl Baskara

    Darryl Baskara

    Undergraduate of International Business

    5/5 January 31, 2024
    Give a new perspective of marketing. Some what the extension that I got by learning in uni.
    Helpful · Report
  • Bart Ogilvie Bart Ogilvie

    Bart Ogilvie

    Pricing Consultant - Pricing & Competitive Price Intelligence SLS Strategy & Services

    5/5 August 31, 2023
    Love this guy <3 . Highly engaging and a very easy listen. I'll most definitely be looking for more of his courses.
    Helpful · Report
  • Pedro Alfonso Pedro Alfonso

    Pedro Alfonso

    Senior Director, Janssen Pharmaceuticals, Johnson and Johnson

    5/5 June 19, 2023
    real - lly- good content delivered in an engaging way.
    Helpful · Report

Contents

What’s included

  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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