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Marketing Strategy: Competitive Intelligence Preview

Marketing Strategy: Competitive Intelligence

With Deirdre Breakenridge Liked by 130 users
Duration: 43m Skill level: Intermediate Released: 11/19/2024

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Course details

Gain insight into your competitors to identify your own advantage in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she guides you through how to successfully conduct a competitive analysis to understand the marketplace value of your business. In addition, Deirdre shares best practices for conducting research on your competition, identifying your strengths and weaknesses, and analyzing your competitor's strategies to inform your future goals. Along the way, learn how to leverage new AI technologies to overcome some of the most common challenges of competitive intelligence.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

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Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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