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SEO: Keyword Strategy Preview

SEO: Keyword Strategy

With Matt Bailey Liked by 74 users
Duration: 1h 26m Skill level: Beginner Released: 10/28/2024

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Course details

Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search. After taking this course, you'll be ready to create and study your own keyword list. You'll understand how to identify patterns and screen out the wrong keyword terms. You'll also be ready to assess a searcher's intent from keywords searches and apply tools to see trends and develop analytics.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

89 ratings
  • 5 star
    Current value: 64 72%
  • 4 star
    Current value: 21 24%
  • 3 star
    Current value: 3 3%
  • 2 star
    Current value: 0 0%
  • 1 star
    Current value: 1 1%
  • James Paul James Paul

    James Paul

    Available Premium Ghostwriter, Editor & Resumé Expert @jpwritely | Content Management | That Second Set of Eyes That You Need

    5/5 January 28, 2025
    The expert is fantastic. He is clear, passionate, and provides examples that I can apply to my business.
    Helpful · Report
  • Nihal Mohamed Ali Nihal Mohamed Ali

    Nihal Mohamed Ali

    Product Marketing Manager at Syncfusion | Growth Hacking | Data Analyst | BI Tools | Digital Marketing | Performance Marketing | Ads | SaaS | B2B |…

    5/5 January 14, 2025
    Most relevant course videos for the title. More detailed strategies. Thanks.
    Helpful · Report
  • Yenifer Vargas Yenifer Vargas

    Yenifer Vargas

    WordPress Security Specialist | SEO Optimization | Copywriter with SEO focus & customer conversion

    5/5 December 27, 2024
    good!
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone

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