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Create a Go-to-Market Plan Preview

Create a Go-to-Market Plan

With Deirdre Breakenridge Liked by 178 users
Duration: 1h 35m Skill level: Intermediate Released: 6/12/2024

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Course details

Bringing a new product or service to market is exciting but risky. Set your launch up for success with an intentional go-to-market (GTM) strategy. In this practical course, marketing expert Deirdre Breakenridge guides you step by step through building a customized GTM plan.

Discover if you need a formal launch strategy or if a more agile approach suits your offering. Develop positioning and pricing that match your target customer. Dive into promotion, distribution, and partnerships tailored to your product and market. Gain smart tips for continual optimization based on your launch KPIs and metrics. Whether entering a new market or launching an exciting new offering in an existing space, an intentional GTM strategy is key for impact.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

204 ratings
  • 5 star
    Current value: 159 78%
  • 4 star
    Current value: 30 15%
  • 3 star
    Current value: 12 6%
  • 2 star
    Current value: 3 1%
  • 1 star
    Current value: 0 0%
  • Nikhil Gupta Nikhil Gupta

    Nikhil Gupta

    Product Marketing at Gupshup l Full-stack Marketer

    5/5 December 28, 2024
    I loved the way the instructor broke down every critical piece of a successful GTM. Often, in real life, senior companies miss the pieces due to their organizational structures. This course has been a good refresher for me.
    Helpful · Report
  • Naomi Thomson Naomi Thomson

    Naomi Thomson

    ctcatttttgagatttcttgtcacgctaatggtgag translates to Life is Change.

    5/5 December 4, 2024
    So far so good.
    Helpful · Report
  • Khaled Alsaify Khaled Alsaify

    Khaled Alsaify

    Driving Revenue Growth Through Strategic Planning & Business Development | Product Positioning Maestro & Sales Director |Your Growth, My Success…

    4/5 November 6, 2024
    still not finsh the corse
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone

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