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Brand Strategy for Designers Preview

Brand Strategy for Designers

With Stefan Mumaw Liked by 2,674 users
Duration: 44m Skill level: General Released: 8/6/2018

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Course details

Designers: If you've ever wanted to be involved with the long-term strategy for a brand, not just the design, this is the course for you. Learn how to partner with stakeholders and company leaders to define the core elements of a solid brand: its purpose, audience, and position in the marketplace. Instructor Stefan Mumaw—a design consultant to such prestigious brands as Johnson & Johnson, Coca-Cola, and Sony—explains how to turn those ingredients into a cohesive strategy. He also shows how to leverage the strategy to build out individual design elements, such as the company logo. Whether you're building a business from scratch or evolving an existing identity, these tips can help you create a compelling brand—one that moves customers to action and inspires lasting connection.

Skills you’ll gain

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Meet the instructor

Learner reviews

4.8 out of 5

676 ratings
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  • Melanie Bruwer Melanie Bruwer

    Melanie Bruwer

    Executive PA at DURBAN GIRLS' COLLEGE | Public Relations | Marketing | Customer Relations | Communications | Event Management

    5/5 February 18, 2025
    Brillant explanations and referrals were used to highlight how effective branding correctly and consistently is.
    Helpful · Report
  • Geetanjali Sharma Geetanjali Sharma

    Geetanjali Sharma

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    5/5 January 21, 2025
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Contents

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