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Package Design Project: Paperboard Food Packaging Preview

Package Design Project: Paperboard Food Packaging

With Gerardo Herrera Liked by 1,131 users
Duration: 1h 8m Skill level: Beginner + Intermediate Released: 8/15/2018

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Course details

Food packaging has very specific requirements regarding labeling, size, and materials. On top of that, package designs need to tell the story of the brand and leap out at customers from supermarket shelves. Successful food packaging attracts customers, communicates the brand's unique story, stands out on the shelf, and meets all the essential FDA requirements. This course explores the process of designing packaging for food that prints and presents beautifully while safely containing and protecting the contents. Instructor Gerardo Herrera—the packaging design director for Pasadena ArtCenter College of Design—starts by analyzing the requirements: the brand, the product, the target market, and many other factors that will help determine the direction the package should go. Once a concept is developed, he jumps into the design tools, like Adobe Illustrator, and starts building the packaging. By following along with this hands-on project, you can learn how to choose the right packaging forms, messaging, imagery, color, materials, and prototyping tools and think critically about how the user will interact with the product.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.8 out of 5

191 ratings
  • 5 star
    Current value: 153 80%
  • 4 star
    Current value: 30 16%
  • 3 star
    Current value: 7 4%
  • 2 star
    Current value: 1 <1%
  • 1 star
    Current value: 0 0%
  • Nida Sehar Nida Sehar

    Nida Sehar

    Food Technologist | Microbiologist | Biotechnologist

    4/5 January 15, 2025
    Its a good experience overall.
    Helpful · Report
  • Sagara Kamal Edirisinghe Sagara Kamal Edirisinghe

    Sagara Kamal Edirisinghe

    Dean of Faculty of Industrial Technology | Researcher | Food Techologist| | PhD in Food Science-USJ | MSc-Sustainable Energy Engineering-Gavele |…

    4/5 October 2, 2024
    yes good to hear
    Helpful · Report
  • Terence Bourseau Terence Bourseau

    Terence Bourseau

    Tabletop Game Event Organizer / Playtester and Proofreader / Kickstarter Collaborator / Freelance Graphic & Web Designer

    5/5 September 30, 2024
    I liked it. The example about the chocolate product was a good choice, not just because I feverishly love chocolate, but because it is useful for many other applications.
    Helpful · Report

Contents

What’s included

  • Learn on the go Access on tablet and phone

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